While You're Reading
Language: English
Published by Mark Batty Publisher June 2007, 2007
- Hardcover
- Used
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.Hennessey + Ingalls
AbeBooks seller since April 8, 2013
Condition: Used - As new
£ 34.60
Quantity: 1 available
Add to basketItem description from seller
This book is about everything that happens while you're reading - in front of your eyes and inside your head - and about what type designers, typographers and graphic designers bring to a page to make it happen. Renowned type designer Gerard Unger distills decades of design experience into a playful, accessible text that reflects the range of his professional projects, from designing the fonts read daily by millions in 'USA Today' to being responsible for the look of the highway and metro signs in the Netherlands. For Unger, regardless of the application, designers should always consider two important questions: How is it possible to read without seeing any letters? To what extent do all readers possess hidden typographic knowledge? Keeping these two core ideas in mind, Unger explores such topics as legibility, invisible typography, pattern recognition, the reading process, the ergonomics of letterforms, the universe of signs, negative space and typographic illusions. The most seasoned typographers and designers will find as much value in this fresh, first-ever English translation as beginners and the curious who have always wondered how reading happens. English translation of this contemporary classic: accessible, informative and invaluable. BEAUTIFUL COPY!!! wrapped in complimentary Brodart dust jacket protector.…
Seller Inventory # 329729
- Title
- While You're Reading
- Author
- Gerard Unger,
- Publisher
- Mark Batty Publisher June 2007
- Publication year
- 2007
- Condition
- Used - Like New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0976224518
- ISBN 13
- 9780976224518
- Seller catalogs
- Graphic Design - Typography
"Synopsis" may belong to another edition of this title.
Hennessey + Ingalls
Los Angeles, CA, U.S.A.
AbeBooks seller since April 8, 2013
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 5.60 | £ 14.93 |
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