Reaching Audiences: A Guide to Media Writing (2nd Edition)
Jan Johnson Yopp, Katherine C. McAdams
Language: English
Published by Allyn & Bacon October 1998, 1998
- Softcover
- Used
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- Title
- Reaching Audiences: A Guide to Media Writing (2nd Edition)
- Author
- Jan Johnson Yopp, Katherine C. McAdams
- Publisher
- Allyn & Bacon October 1998
- Publication year
- 1998
- Condition
- Used Good
- Binding
- Trade Paperback
- Language
- English
- ISBN 10
- 0205286224
- ISBN 13
- 9780205286225
- Edition
- 2nd Edition
- Seller catalogs
- Business/Sales & Marketing
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students ― and instructors ― how to accomplish each task in a mass media context. Throughout the book, students see the importance of the audience in considering media and messages. Illustrative and specific real life examples provide students with guidance for improving their writing. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences in writing styles among them.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Reaching Audiencesprovides a brief yet thorough guide to correct, clear writing for the media.
This text sets up the writing process and shows students how to accomplish each task in a mass media context. Throughout the book, the importance of the audience in considering media and messages is stressed. Illustrative and specific real life examples provide students with guidance for improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences and similarities in writing styles among them.
New in the 4th Edition
- Features 2 new chapters:
- Editing has been given its own chapter (Ch. 3) with coverage expanded to include online editing, providing students with up-to-date information and tips for editing in multiple platforms.
- The three types of stories beginning reporters generally write ― features, obituaries, and speeches ― are discussed in chapter 7, preparing students for work they will do when they first work as reporters.
- The chapter on bias has been expanded to cover religion and under-reported groups such as people living in poverty, helping students increase their awareness about the variety of stories possible and how to report on them.
- Updated examples throughout the book include legal and ethical issues, enhancing students understanding of the complexity and nuances of professional reporting.
Praise for Reaching Audiences
The focus of this text is perfect. I’m a strong believer that mass media writers must consider audience, above all, when writing. [In this text] there isn’t extraneous material. It goes to the point of each media style and includes good examples.
~ James Aucoin, University of SouthAlabama
I think this text is an excellent one...
~ Roberta Kelly, WashingtonState University
It’s the only book which addresses writing fundamentals in a basic and usable way.
~ Deborah Petersen-Perlman, Universityof MinnesotaDuluth
Reaching Audiences is straightforward and to the point. The authors work hard at making points very clear in each chapter and section. They speak directly to students with direct language.
~ Betsy B. Alderman, Universityof Tennesseeat Chattanooga
"About the title" may belong to another edition of this title.
Firefly Bookstore
Kutztown, PA, U.S.A.
AbeBooks seller since May 24, 2017
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Located in downtown Kutztown, we are an independently-owned and operated New and Used bookstore. Started in 2012 by two book aficionados, Firefly Bookstore strives to provide the best in diverse products and customer services. In addition to books on almost any subject, Firefly carries a large range of products including cards, bookmarks, audio books, and family tree charts. Additionally, we have a large tabletop game selection, including board games, dice and card games, and Role-Playing titles. We have a wide selection of puzzles from Pomegranate and others. We have in stock new, each year, a large collection of current year Calendars with 100s of titles and styles to choose from, always discounted. We buy and trade books and games whenever the store is open, and we are looking for material for every section. Store credit can be used on new and used material. We are interested in large purchases, such as collections and estate sales. We are particularly looking for gaming books, metaphysics, history, cooking, science, Pennsylvania history and children's books. For current news and announcements, find us on Facebook at www.facebook.com/fireflybookstore. We carry new and used books in our storefront. We want you to be satisfied with your purchase. Please contact us if you have questions regarding our items.…
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