Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society

ISBN 10: 0300060823 / ISBN 13: 9780300060829

Published by Yale University Press, 1994

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0300060823I4N00

Synopsis:

Colonel Sanders, Elvis, Mickey Mouse, and Jack Daniels have been enthusiastically embraced by Japanese consumers in recent decades. But rather than simply imitate or borrow from the West, the Japanese reinterpret and transform Western products and practices to suit their culture. This entertaining and enlightening book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices (such as ballroom dancing) have become familiar, and once- familiar practices (such as public bathing) have become exotic.

Written by scholars from anthropology, sociology, and the humanities, the book ranges from analyses of Tokyo Disneyland and the Japanese passion for the Argentinean tango to discussions of Japanese haute couture and the search for an authentic nouvelle cuisine japonaise. These topics are approached from a variety of perspectives, with explorations of the interrelations of culture, ideology, and national identity and analyses of the roles that gender, class, generational, and regional differences play in the patterning of Japanese consumption. The result is a fascinating look at a dynamic society that is at once like and unlike our own.

About the Author: Joseph J. Tobin, associate professor in the College of Education and the Center for Youth Research of the University of Hawaii at Manoa, is also a coauthor of Preschool in Three Cultures: Japan, China, and the United States.

Bibliographic Details

Title: Re-Made in Japan: Everyday Life and Consumer...
Publisher: Yale University Press
Publication Date: 1994
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket