Rationalization of Brand Portfolio- Strategic approach for FMCG sector
Language: English
Published by LAP LAMBERT Academic Publishing Feb 2019, 2019
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 85.52
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -Fast moving consumer goods (FMCG) are the 4th largest sector in the Indian economy. There are three main segments in the sector - food and beverages which accounts for 19 per cent of the sector, healthcare which accounts for 31 per cent and household and personal care which accounts for the remaining 50 per cent. The FMCG sector has grown from US$ 31.6 billion in 2011 to US$ 52.75 billion in 2017-18. The sector is further expected to grow at a Compound Annual Growth Rate (CAGR) of 27.86 per cent to reach US$ 103.7 billion by 2020. The sector witnessed growth of 16.5 per cent in value terms between June-September 2018; supported by moderate inflation, increase in private consumption and rural income. It is forecasted to grow at 12-13 per cent between September- December 2018.^ FMCG's urban segment is expected to have a steady revenue growth at 8 per cent in FY19 and the rural segment is forecasted to contribute 15-16 per cent of total income in FY19.\* Post GST and demonetisation, modern trade share grew to 10 per cent of the overall FMCG revenue, as of August 2018.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 488 pp. Englisch.…
Seller Inventory # 9786139453252
- Title
- Rationalization of Brand Portfolio- Strategic approach for FMCG sector
- Author
- Bhavin Pandya
- Publisher
- LAP LAMBERT Academic Publishing Feb 2019
- Publication year
- 2019
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6139453259
- ISBN 13
- 9786139453252
- Item weight
- 745 grams
- Dimensions
- 220x150x30 mm
"Synopsis" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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