This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780805854107.

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Bibliographic Details

Title

Ratings Analysis: The Theory and Practice of Audience Research (3rd Edn) (LEA Communication Series)

Publisher

Lawrence Erlbaum Associates

Publication Date

2006

Language

English

ISBN 10

080585410X

ISBN 13

9780805854107

Binding

Soft cover

Edition

3rd Edition

Condition

Poor

Weight

550 grams

Seller catalogs

Journalism & Media

About this title

Synopsis

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition, this essential volume:
*illustrates applications of audience research in advertising, programming, financial analysis, and social policy;
*describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and
*discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data.

Appropriate for all readers needing an in-depth understanding of audience research, including people working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics, critics, policy-makers, and students of mass media.

"About this title" may belong to another edition of this title.

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