Rating the Audience: The Business of Media

Language: English

Published by Bloomsbury Academic, 2011

1849663424 / 9781849663427

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This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students. Num Pages: 288 pages, black & white illustrations. BIC Classification: JFD; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 25. Weight in Grams: 578. . 2011. Illustrated. hardcover. . . . . Books ship from the US and Ireland.

Seller Inventory # V9781849663427

Title
Rating the Audience: The Business of Media
Author
Prof. Mark Balnaves, Prof. Tom O'Regan & Dr. Ben Goldsmith
Publisher
Bloomsbury Academic
Publication year
2011
Condition
New
Binding
Hardcover
Language
English
ISBN 10
1849663424
ISBN 13
9781849663427

Kennys Bookstore

Olney, MD, U.S.A.

5-star seller

AbeBooks seller since October 9, 2009

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