Rao, P: Strategies for High-Tech Firms
Language: English
Published by Taylor & Francis, 2013
- Hardcover
- New
Condition: New
£ 269.29
Quantity: Over 20 available
Add to basketItem description from seller
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellect.
Seller Inventory # 594979803
- Title
- Rao, P: Strategies for High-Tech Firms
- Author
- P.M. Rao (Long Island University - Post Campus, USA)|Joseph A. Klein
- Publisher
- Taylor & Francis
- Publication year
- 2013
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 0765617978
- ISBN 13
- 9780765617972
"Synopsis" may belong to another edition of this title.
About the Author
P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA.
Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 26 to 60 business days | 26 to 60 business days |
|---|---|---|
| First item | £ 41.08 | £ 41.08 |
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