Radical Marketing

Sam Hill, Glenn Rifkin

ISBN 10: 0887309798 / ISBN 13: 9780887309793

Published by HarperCollins 22/06/2000, 2000

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780887309793

Synopsis:

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of Sam Adams—prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing.

In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture—growth and expansion—rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.

Review: "Vibrant, fun and illuminating... makes other marketing books look tired. If you're going to read one marketing bookhis year, make it this one."-- Nancy Austin, coauthor of "A Passion for Excellence""Great premise Fabulous case studies. Startlingly original. Exactly right for the times."-- Tom Peters

Bibliographic Details

Title: Radical Marketing
Publisher: HarperCollins 22/06/2000
Publication Date: 2000
Binding: Soft cover
Condition: Very Good