RSE et Communication Digitale chez AccorHotels : Les perspectives d'e¿volution de la de¿marche RSE du groupe AccorHotels vers une communication plus digitale
Language: French
Published by Éditions Universitaires Européennes, 2016
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 34.47
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Rattaché à la Direction de la Communication depuis 2013, le pôle RSE du groupe AccorHotels a devant lui l'opportunité d'élaborer les nouvelles stratégies de communication interne et externe qui lui permettront d'accroître, à la fois sa performance durable et sa visibilité sur ces sujets auprès de ses parties prenantes. Dans cette perspective, j'ai voulu proposer des axes d'amélioration pour maintenir le leadership du Groupe sur son secteur en matière de développement durable. Ainsi, pour soutenir les fortes ambitions de AccorHotels sur ses engagements en faveur du développement durable, j'ai voulu proposer six solutions pour améliorer la participation de tous les acteurs internes et externes à PLANET 21 : le programme de développement durable du Groupe. Avec l'émergence des NTIC ces 20 dernières années qui ont fortement augmenté l'efficacité des moyens d'information et de communication mis à la disposition des entreprises, il m'est apparu intéressant d'orienter davantage les nouvelles stratégies de reporting et de communication du Groupe vers plus de digital. …
Seller Inventory # 9783639528855
- Title
- RSE et Communication Digitale chez AccorHotels : Les perspectives d'e¿volution de la de¿marche RSE du groupe AccorHotels vers une communication plus digitale
- Author
- Dimitri Brouers
- Publisher
- Éditions Universitaires Européennes
- Publication year
- 2016
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- French
- ISBN 10
- 3639528859
- ISBN 13
- 9783639528855
- Item weight
- 107 grams
- Dimensions
- 220x150x4 mm
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About the Author
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