REVIEW COMMENT ANALYSIS FOR E-COMMERCE (East China Normal University Scientific Reports: Data Science and Engineering, 5)

Zhang, Rong; Zhou, Aoying; Yu, Wenzhe; Gao, Yifan; Chao, Pingfu

ISBN 10: 9813100044 ISBN 13: 9789813100046

Published by World Scientific Pub Co Inc, 2016

Language: English

Condition: New Hardcover

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Bibliographic Details

Title

REVIEW COMMENT ANALYSIS FOR E-COMMERCE (East China Normal University Scientific Reports: Data Science and Engineering, 5)

Publisher

World Scientific Pub Co Inc

Publication Date

2016

Language

English

ISBN 10

9813100044

ISBN 13

9789813100046

Binding

Hardcover

Condition

New

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Synopsis

This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation.

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