Quick Guide Content Marketing Für Den B2b-mittelstand: Wie Kmu Mehr Sichtbarkeit Im Markt Bekommen
Language: German
Published by Gabler, 2025
- Softcover
- New

Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 24.99
Quantity: 1 available
Add to basketItem description from seller
2nd edition. 150 pages. German language. 8.26x5.82x8.27 inches. In Stock. This item is printed on demand.
Seller Inventory # __3658473045
- Title
- Quick Guide Content Marketing Für Den B2b-mittelstand: Wie Kmu Mehr Sichtbarkeit Im Markt Bekommen
- Author
- Kleinkes, Uwe
- Publisher
- Gabler
- Publication year
- 2025
- Condition
- Brand New
- Binding
- Paperback
- Language
- German
- ISBN 10
- 3658473045
- ISBN 13
- 9783658473044
- Edition
- 2nd Edition
- Item weight
- 0.18 kilograms
Dieser Quick Guide ist die ideale Unterstützung für mittelständische B2B-Unternehmen, die mit Content-Marketing-Maßnahmen ihre Sichtbarkeit im Markt erhöhen möchten. Das Buch bietet eine klare Struktur für Einsteiger und Marketing-Praktiker mit wenig Zeit oder Vorkenntnissen. Es deckt alle wesentlichen Schritte ab – von Zielbestimmung über Analyse, Planung, Produktion bis zum Management – und berücksichtigt die Besonderheiten des B2B-Marktes.
Die 2. Auflage setzt ein starkes neues Highlight: Das Thema generative KI und ihr effektiver Einsatz im Content Marketing wird umfassend behandelt. Der Autor schildert effektive Toolnutzung, optimale Prompting-Strategien, Anwendungsbereiche und erklärt die Themen Ethik, Datenschutz und Urheberrecht.
Mit zahlreichen Checklisten zu einem organisierten, schrittweisen Vorgehen, weiterführendem Online-Arbeitsmaterial für die individuelle Umsetzung sowie einem umfangreichen Praxisbeispiel.
"Synopsis" may belong to another edition of this title.
About the Author
Prof. Dr. Uwe Kleinkes ist Professor für Technologiemarketing an der Hochschule Hamm-Lippstadt und hat viele Jahre B2B-Marketing in verschiedenen Positionen für mittelständische Unternehmen verantwortet und in einem Netzwerk Marketing für 300 internationale KMU erfolgreich gemacht.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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