Questionnaire Design of Self-Administered Paper and Online Surveys
Language: English
Published by LAP LAMBERT Academic Publishing Mai 2010, 2010
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 42.72
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Survey research in different fields is a valuable input to management decision making. However, research is not an infallible tool that will always guarantee right decisions. But neither should it be replaced by decision making based solely on manager s personal feelings. In this book the advantages and shortcomings of mail and online survey are discussed. The emphasis is on these quantitative methods because they behold many similarities from the perspective of respondents, the most important of which is the lack of interviewer presence. Therefore, they present a great challenge to researchers because the questionnaire design can influence the whole outcome of the survey. The author demonstrates that it is possible to lessen measurement and non-response errors with effective questionnaire design of self-administered surveys. The main principles on how to ask questions, what are the criteria for and how to construct a respondent-friendly questionnaire, and how to pretest the questionnaire are specified. The analysis and examples presented are useful for all types of managers, specialists and researchers who are involved in decision-making processes. 120 pp. Englisch.…
Seller Inventory # 9783838363288
- Title
- Questionnaire Design of Self-Administered Paper and Online Surveys
- Author
- Daily Lehtmets
- Publisher
- LAP LAMBERT Academic Publishing Mai 2010
- Publication year
- 2010
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3838363280
- ISBN 13
- 9783838363288
- Item weight
- 197 grams
- Dimensions
- 220x150x8 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
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BuchWeltWeit Ludwig Meier e.K.
Germany
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