Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Language: English
Published by Kogan Page Ltd, United Kingdom, London, 2008
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
£ 1.90
Quantity: 1 available
Add to basketItem description from seller
If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR002905392
- Title
- Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
- Author
- Ian Brace
- Publisher
- Kogan Page Ltd, United Kingdom, London
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0749450282
- ISBN 13
- 9780749450281
- Edition
- 2nd Edition
- Item weight
- 481 grams
- Dimensions
- 158.0 x 234.0
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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