Quest for the Perfect Strawberry : A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation

Language: English

Published by Westbow Press Dez 2005, 2005

0595675476 / 9780595675470

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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Item description from seller

Neuware - 'Baum's book provides a wealth of heretofore unavailable information on marketing in the strawberry industry. It contains invaluable insights by an insider gleaned from many years of experience. It is required reading for anyone with an interest in the industry.'-Dr. George Tolley, professor emeritus, University of Chicago'Quest. is an important resource for anybody involved in production and marketing of strawberries. [It] provides a needed analysis of commodity board marketing plans, but it also chronicles much history of California agriculture by recording the development of the strawberry industry from a localized, fragmented small farm economy into a corporate age production system.'-Tom Am Rhein, strawberry grower and Vice President of Operations, Naturipe Berry Growers'The history of the California strawberry industry, captured by Herb Baum, must be studied to appreciate the economic dilemma of California farmers and the seemingly inadequate support of commodity boards and university research programs. Ten years from now, as a new generation becomes farmers and industry leaders, Quest will be even more important.'-Larry Galper, retired strawberry grower and industry leader/activist.…

Seller Inventory # 9780595675470

Title
Quest for the Perfect Strawberry : A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation
Author
Herbert Baum
Publisher
Westbow Press Dez 2005
Publication year
2005
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0595675476
ISBN 13
9780595675470
Item weight
548 grams
Dimensions
235x157x18 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
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Seller's business information

AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574

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Seller Info:

AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
Telefax: 055639995974
E-Mail: abebooks@aha-buch.de
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