Quantitative Research Methods for Communication A Hands-On Approach
Wrench, Jason & James McCroskey & Candice Thomas-Maddox & Virginia Peck Richmond
Language: English
Published by Oxford University Press, 2012
- Softcover
- Used
Seller: Skoob-ebooks, Pontiac, QC, CanadaSkoob-ebooks
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Includes a sealed disk. Moderate wear. The pages are clean with no highlighting or writing. The cover is clean and intact but may have minor blemishes as well as some wear on the edges and corners. Ships from Canada. Satisfaction guaranteed with 30-day returns. ; 9.9 X 0.8 X 8 inches; 608 pages; R0 3.2m/2.7m s0.
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- Title
- Quantitative Research Methods for Communication A Hands-On Approach
- Author
- Wrench, Jason & James McCroskey & Candice Thomas-Maddox & Virginia Peck Richmond
- Publisher
- Oxford University Press
- Publication year
- 2012
- Condition
- Very Good-
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0199931801
- ISBN 13
- 9780199931804
- Edition
- 2nd Edition
New to the Second Edition:
* Information on research ethics and the Institutional Review Board process
* A section on the different types of plagiarism
* Re-conducted statistical analyses that reflect the newly doubled dataset
* Integration of a combination of both proprietary (IBM's SPSS and Microsoft's Excel) and open source (PSPP and R) statistical software packages with screenshots throughout
* New appendix discussing the basics of using both PSPP and R for novices
* New journal, database, communication conference lists
* A combined chapter on variables and communication variables
* An updated section on the history of measurement that discusses how a single research measure can have multiple factors and the importance of a factor analysis in research
* A new chart showing the variety of different types of anchors that can be utilized for Likert Scales
* Updated content that reflects the Sixth Edition of the APA Style Manual
* New segment on working with research librarians
* Updated information to help students develop an understanding of the importance of p-values within statistical research
* More information on presenting research at conferences and conventions
* Updated references and bolded key terms throughout
"Synopsis" may belong to another edition of this title.
About the Author
Jason S. Wrench is Associate Professor and Chair in the Department of Communication and Media at the State University of New York at New Paltz.
Candice Thomas-Maddox is Professor of Communication Studies and Division Coordinator at Ohio University Lancaster.
Virginia Peck Richmond is Professor of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University.
James C. McCroskey is Scholar in Residence in the College of Arts and Humanities at the University of Alabama at Birmingham and Professor of Communication Studies (Emeritus) at West Virginia University.
"About the title" may belong to another edition of this title.
Skoob-ebooks
Pontiac, QC, Canada
AbeBooks seller since December 13, 2024
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