Qualitative Research for a Digital World (Paperback)
Language: English
Published by SAGE Publications Ltd, London, 2024
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 42.09
Quantity: 1 available
Add to basketItem description from seller
Paperback. Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.This book will provide you with? The knowledge you need to advance your qualitative research understanding across all disciplines.? A practical reflection of the application of relevant research methodologies.? An overview of research ideas, cases, and examples.With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines. A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGEs core markets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781529621518
- Title
- Qualitative Research for a Digital World (Paperback)
- Author
- Varsha Jain
- Publisher
- SAGE Publications Ltd, London
- Publication year
- 2024
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1529621518
- ISBN 13
- 9781529621518
Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.
This book will provide you with:
- The knowledge you need to advance your qualitative research understanding across all disciplines.
- A practical reflection of the application of relevant research methodologies.
- An overview of research ideas, cases, and examples.
With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.
"Synopsis" may belong to another edition of this title.
About the Author
Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).
Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
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