Qualitative Content Analysis in Practice (Paperback)

Margrit Schreier

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Language: English

Published by SAGE Publications Ltd, London, 2012

1849205930 / 9781849205931

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Paperback. Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method.In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through:- creating a coding frame- segmenting the material- trying out the coding frame- evaluating the trial coding - carrying out the main coding- what comes after qualitative content analysis- making use of software when conducting qualitative content analysis.Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis.Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis. The first book on the market giving step-by-step guidance to students on how to do qualitative content analysis. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Seller Inventory # 9781849205931

Title
Qualitative Content Analysis in Practice (Paperback)
Author
Margrit Schreier
Publisher
SAGE Publications Ltd, London
Publication year
2012
Condition
new
Binding
Paperback
Language
English
ISBN 10
1849205930
ISBN 13
9781849205931

Grand Eagle Retail

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