Pyramid Principle Present Your Thinking So Clearly That the Ideas Jump Off the Page and into the Reader's Mind

Minto, Barbara

ISBN 10: 0273659030 / ISBN 13: 9780273659037

Published by Pearson Education Ltd. Prentice Hall, 2002

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00097123178

Synopsis:

What is it that enables some people to put complex ideas across persuasively in writing, while others struggle to articulate their thoughts?

How often have you had to work hard to produce clear reports, papers,

analyses, presentations and memos?

The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success.

The Pyramid Principle explains how to:

• think creatively, reason lucidly, and express ideas with clarity
• define complex problems and establish the objectives of any document
• assess your ideas and recognize their relative importance
• structure your reasoning into a coherent and transparent argument
• analyze your argument to confirm its effectiveness.

Barbara Minto's best-selling book, now in its third edition, is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper, and experience has shown that a ‘top-down’ pyramid structure is the most readily understood.

Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader’s mind with a minimum of effort and a maximum of effect.

Bring your ideas to life!

About the Author:

Barbara Minto

developed The Pyramid Principle through her early work as a consultant at McKinsey & Company, Inc. She now runs her own consultancy, Minto International, Inc., specializing in teaching the Pyramid Principle to people whose major training is in business or the professions, but whose jobs nevertheless require them to produce complex reports, analyses, memorandums, or presentations.

She has taught her course to most of the major consulting firms in the United States and Europe, as well as to many of the world's largest corporations and government organizations. She also taught Bob Waterman and Tom Peters, among others, while lecturing at McKinsey.

 

Bibliographic Details

Title: Pyramid Principle Present Your Thinking So ...
Publisher: Pearson Education Ltd. Prentice Hall
Publication Date: 2002
Binding: Hardcover
Condition: Good