The Pyramid Principle: Logic in Writing & Thinking

Barbara Minto

ISBN 10: 0273659030 / ISBN 13: 9780273659037

Published by Prentice Hall, 2002

About this Item

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0273659030.VG

Bibliographic Details

Title: The Pyramid Principle: Logic in Writing & ...

Publisher: Prentice Hall

Publication Date: 2002

Binding: Hardcover

Condition: very_good

Edition: 3rd Edition

About this title

Synopsis:

What is it that enables some people to put complex ideas across persuasively in writing, while others struggle to articulate their thoughts?

How often have you had to work hard to produce clear reports, papers,

analyses, presentations and memos?

The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success.

The Pyramid Principle explains how to:

• think creatively, reason lucidly, and express ideas with clarity
• define complex problems and establish the objectives of any document
• assess your ideas and recognize their relative importance
• structure your reasoning into a coherent and transparent argument
• analyze your argument to confirm its effectiveness.

Barbara Minto's best-selling book, now in its third edition, is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper, and experience has shown that a ‘top-down’ pyramid structure is the most readily understood.

Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader’s mind with a minimum of effort and a maximum of effect.

Bring your ideas to life!

Product Description:

Only very few pages show red pen highlight but only few lines and in a quite neat way. It shouldn't be an issue but it worth knowing before purchasing. Otherwise the state of the book is very good.