The Pyramid Principle: Logic In Writing And Thinking
Barbara Minto
ISBN 10: 1292372265 ISBN 13: 9781292372266
Published by Pearson Education, 2021
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Synopsis:
GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.
The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing.
Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader.
Can your writing do without it?
About the Author:
Barbara Minto holds an MBA from the Harvard Business School. Her course reflects insights drawn from more than 30 years of conducting courses worldwide at major consulting firms and corporations. The phrase “Take this and make it Minto” is common in many of these organizations and the Minto Pyramid Principle is considered the ‘lingua franca' for serious-minded professionals, especially those who want to be listened to and earnestly wish to advance their careers.
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Bibliographic Details
Title: The Pyramid Principle: Logic In Writing And ...
Publisher: Pearson Education
Publication Date: 2021
Binding: Paperback
Condition: NEW
Edition: 3rd Edition
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The Pyramid Principle. Logic in Writing and Thinking.
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ISBN 10: 1292372265
ISBN 13: 9781292372266
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23.5 x 16 cm, paperback, xiv, 224 pages, Text in English, very good condition, see picture. Revised edition of the classic guide to structured thinking and writing, originally developed for consultants at McKinsey & Company. Explains the pyramid structure as a method for clear communication and logical argumentation. 380g. Seller Inventory # 81353
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