PUT YOUR BRAIN FIRST: RADICALLY IMPROVE THE WAY YOU AGE is a collaboration from the brain trust at Activate Brain & Body, a science-based brain health company that has created innovative, dual-tasking brain and body workouts that build cognitive reserve. Cognitive reserve is the extra physiological brainpower you need to offset the natural declines of aging on the brain and potentially avoid cognitive decline.

Composed of brain health and exercise experts, and after years of research and trial programs, the authors have launched a new company that uses these workouts to help people above age 45 take charge of the way they age.

Research clearly shows that certain types of physical and cognitive exercise build brain health. by a group of people united around a mission: to radically improve the trajectory of aging and to share what they've learned about creating brain health.

Inside this book you will learn:

Why we put your brain health first
Easy first steps to better brain health
How The Cognitive Circuit will activate your brain
Why focusing on your brain also gives you a better body
New ways to think about aging and longevity.

Everything about Activate Brain & Body is designed for people who are not served by traditional fitness options, who are looking for ways to radically improve the way they age.

"The point of exercise is to build and condition the brain."
–Marie Stoner, Chief Science Officer / Co-Founder
Activate Brain & Body, in Chapter 6

"Our results showed that it is possible to build a sharper,
more resilient brain. Even better, when you do so using
the Activate process, all measures of physiological
fitness—cardiac health, reaction times, agility and balance,
endurance—also improve." Chapter 1

"Our philosophy at Activate Brain & Body is for you
to compete only with the previous version of you,
not to compete with others or compare to some
unrealistic athletic standard. And so, we measure
everything to keep you on track to reach your goals."
–Martin Pazzani, Chairman/Co-Founder
Activate Brain & Body, in Chapter 5

The life-changing advice and expertise in this book can activate your brain, sharpen your senses, invigorate your body, and ignite your spirit. It's like turning back the clock or maybe even getting your superpowers back.

The principal collaborators are:

Rexford Bevis, Chief Financial Officer

Mike Gelfgot, Chief Operating Officer

Alison Kal, Chief Marketing Officer

Adam Ortman, Chief Exersise Science Officer

Martin Pazzani, Chairman and Co-Founder

John Spence, CEO & President

Marie Stoner, Chief Science Officer and Co-Founder

Foe more information and background please visit www.activatebrainandbody.com

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