How to Put Your Book Together
Language: English
Published by Copy Workshop, 1997
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 3.88
Quantity: 1 available
Add to basketItem description from seller
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller Inventory # 00107258060
- Title
- How to Put Your Book Together
- Author
- Maxine Paetro
- Publisher
- Copy Workshop
- Publication year
- 1997
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1887229019
- ISBN 13
- 9781887229012
"Synopsis" may belong to another edition of this title.
Review
Maxine's book was the only one I read back in the day that inspired me to become a copywriter. For if not for her book, if not for becoming a copywriter, I would have never started this magazine as well (CMYK). --Curtis Clarkson, Founder/Editor of CMYK Magazine"
Want to put your book together? Max's how to is still the bible. What makes a great ad hasn't changed a whit, but the industry has changed dramatically; and this new edition is the pitch-perfect guide for breaking into today's ad world. --Flinn Dallis, coach and consultant, and former SVP Director of Creative Operations, Leo Burnett Company, USA"
Maxine s book was my bible and helped me land my first job in advertising. I owe where I am in large part to her.--Jim Hord, Creative Director at R/GA"
Buy this book. The latest edition of Maxine Paetro's up-to-the-minute go-to source remains a classic, and still the only book that dares to tell the whole gory truth about how to get into advertising.--James Patterson, Former Chairman, JWT North America Worldwide Creative Business Director, and best-selling author
If you are trying to break into the ad business, read this book. It's like having a really smart guardian angel whisper all the right things to you. Things that will not only make your book better, but your interview better, your search better, you better.--Luke Sullivan, author of Hey Whipple, Squeeze This: A Guide To Creating Great Advertising
Maxine's book was my bible and helped me land my first job in advertising. I owe where I am in large part to her.--Jim Hord, Creative Director at R/GA
I recommend the book to every young creative person (and some old ones) who I talk to. I tell them read the book, get a copy of the Communication Arts Annual, and if they still think it's something they want to do, I'll help them in any way I can. I have probably sold a couple of hundred copies over the years and given away dozens.--Mike Malone, Creative Director at The Richards Group
Max has always had a way with words, and with this revision to her timeless 'how to' guide, she hasn't lost her touch. This book is a great example of news you can use. It is also an example of common sense that, unfortunately, is not always common practice. Write on, Max!--Michael Donahue, Executive Vice President, American Association of Advertising Agencies (AAAA)
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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