Pushing the Numbers in Marketing (Hardcover)
Language: English
Published by Bloomsbury Publishing Plc, Westport, 1992
- Hardcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 71.99
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Seller Inventory # 9780899307367
- Title
- Pushing the Numbers in Marketing (Hardcover)
- Author
- David L. Rados
- Publisher
- Bloomsbury Publishing Plc, Westport
- Publication year
- 1992
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0899307361
- ISBN 13
- 9780899307367
After a short treatment of the uses and limitations of microeconomics to the practicing marketer, the book develops in detail two key ideas from microeconomics--costs and marginal analysis. Each is explained fully with illustrations and advice on how to use the idea. For readers who want to increase their mastery of the material, there are some seventy problems with complete answers at the end of the volume. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.
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CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
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