Purple on the Inside: How J.B. Hunt Transport Set Itself Apart in a Field Full of Brown Cows
Thompson, Kirk; Waller, Matthew A.
Language: English
Published by Epic Books, 2019
- Hardcover
- Used

Seller: Goodwill of Western and Northern CT, Bridgeport, CT, U.S.A.Goodwill of Western and Northern CT
AbeBooks seller since July 30, 2026
Condition: Used - Good
£ 15.13
Quantity: 1 available
Add to basketItem description from seller
All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
Seller Inventory # WNCTV.1682260984.G
- Title
- Purple on the Inside: How J.B. Hunt Transport Set Itself Apart in a Field Full of Brown Cows
- Author
- Thompson, Kirk; Waller, Matthew A.
- Publisher
- Epic Books
- Publication year
- 2019
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1682260984
- ISBN 13
- 9781682260982
J.B. Hunt's triumphs and struggles provide a fascinating case study of how business theory, leadership, culture, and organizational best-practices have combined to create one of the most successful companies in American history. Kirk Thompson, with more than forty years of experience inside the company, gives a CEO's account of the company's evolution, while Matt Waller connects the leadership decisions to business theories that are transferrable to other leaders and industries.
Purple on the Inside is more than a corporate history or business management primer. It's a practical case study that illustrates what Seth Godin described in Purple Cow, his best-selling book that considers what characteristics make for a remarkable business. It's the story of leaders and team members who tap into their founder's spirit for innovation while maintaining the focus and high level of performance needed to grow. It's a story about developing partnerships, technologies, and expertise that others can't easily duplicate. And it's a story of overcoming disheartening setbacks and cultivating the purple cows that have allowed J.B. Hunt Transport to do what many experts said was impossible--stand out from its competition in an industry full of brown cows.
"Synopsis" may belong to another edition of this title.
About the Author
Matthew A. Waller is dean and professor of supply chain management at the Sam M. Walton College of Business at the University of Arkansas.
"About the title" may belong to another edition of this title.
Goodwill of Western and Northern CT
Bridgeport, CT, U.S.A.
AbeBooks seller since July 30, 2026
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Goodwill of Western and Northern Connecticut Inc
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