Purple Goldfish Service Edition: The 12 Ways Hotels, Restaurants, and Airlines Win the Right Customers (Purple Goldfish 1.0, 2.0 and Special Editions)
Language: English
Published by 9 INCH Marketing, 2016
Series: Book 3 of 4 - Purple Goldfish 1.0, 2.0 and Special Editions
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 16.34
Quantity: Over 20 available
Add to basketSeller Inventory # I-9780984983841
- Title
- Purple Goldfish Service Edition: The 12 Ways Hotels, Restaurants, and Airlines Win the Right Customers (Purple Goldfish 1.0, 2.0 and Special Editions)
- Author
- Phelps, Stan; Briz, Brooks
- Publisher
- 9 INCH Marketing
- Publication year
- 2016
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0984983848
- ISBN 13
- 9780984983841
- Series
- Book 3 of 4: Purple Goldfish 1.0, 2.0 and Special Editions
12 Ways to Improve the Customer Experience for Restaurants, Hotels, and Airlines
Purple Goldfish Service Edition is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). The book focuses on the 12 ways to do the “little extras” to improve the customer experience for restaurants, hotels, and airlines. The end result is increased sales, happier customers, and positive word of mouth.
Praise for Purple Goldfish Service Edition:
“This book is a direct challenge and opportunity for you. After reading this book, you’ll know definitively as to whether you want to do business as you always have or if you’re going to take the necessary action to connect to the hearts and minds of consumers. If you make the right choice of differentiating by adding value to your customer’s experience, the question ultimately becomes, “What’s our Purple Goldfish?” I hope that you choose wisely! — DEE ANN TURNER, VP OF CORPORATE TALENT AT CHICK-FIL-A AND BEST-SELLING AUTHOR OF IT’S MY PLEASURE: THE IMPACT OF EXTRAORDINARY TALENT AND A COMPELLING CULTURE
“I often remind myself what a wonderful opportunity it is to serve other people. In today’s business landscape, we have no choice but to make a difference in the people’s lives that we serve. When we commit to genuinely serving others; the stories that our guests tell about us will be the catalyst for our growth. Purple Goldfish will show you exactly how to do this.” — JOHN RIVERS, FOUNDER OF 4RIVERS SMOKEHOUSE AND BEST-SELLING AUTHOR OF THE SOUTHERN COWBOY COOKBOOK
“Purple Goldfish: Service Edition is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world class brand! I just hope my competition doesn’t find this book.” — CHRIS ZANE, FOUNDER AND PRESIDENT OF ZANE’S CYCLES AND AUTHOR OF REINVENTING THE WHEEL: THE SCIENCE OF CREATING LIFETIME CUSTOMERS
"Synopsis" may belong to another edition of this title.
California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
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