Punching In
Alex Frankel
Sold by Library House Internet Sales, Grand Rapids, OH, U.S.A.
AbeBooks Seller since 3 February 2014
Used - Hardcover
Condition: Used - Good
Ships within U.S.A.
Quantity: 1 available
Add to basketSold by Library House Internet Sales, Grand Rapids, OH, U.S.A.
AbeBooks Seller since 3 February 2014
Condition: Used - Good
Quantity: 1 available
Add to basketAn investigative journalist documents his experiences of working for some of America's highest-profile retailers, including UPS, the Gap, and Starbucks, a venture during which he learned how each company strives to transform everyday employees into a loyal and dedicated workforce. Former library book. Mylar protector included. Solid binding. Moderate edgewear on the boards. Moderate shelf wear. Please note the image in this listing is a stock photo and may not match the covers of the actual item.
Seller Inventory # 123764442
Curious to know just what happens behind the "employees only" doors of big companies, journalist Alex Frankel embarked on an undercover reporting project to find out how some of America's well-known companies win the hearts and minds of their retail and service employees. Frankel knew the only way to find answers was to go native.
During a two-year urban adventure through the world of commerce, Frankel applied for and was hired by a half-dozen companies: he proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.
At the heart of Punching In lies Frankel's quest to find out how some of the giants of commerce turn thousands of average job applicants into loyal—even fanatical—workers. How do they identify and recruit workers who will best fit their companies? How do they indoctrinate employees into their corporate cultures and make them perfect messengers of their brands? Along the way Frankel pauses long enough to wonder why he is so often immune to corporate attempts to win employees over.
In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.
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