Which Ad Pulled Best? : 50 Case Histories on How to Write and Design Ads That Work
Purvis, Scott C.
ISBN 10: 0072556641 ISBN 13: 9780072556643
Published by McGraw-Hill Education, 2002
Used
Soft cover
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Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP104796795
Synopsis:
Which Ad Pulled Best? 9e is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. The currency of the ads, interviews from professionals in the field, and low text price make this an effective and efficient supplement in Marketing and Advertising courses. NOTE: This book is intended for student use only. No anwwers are available within the book. A seperate answer book is available for instructors.
About the Author:
Scott Purvis is the president of Gallup & Robinson, Inc.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Which Ad Pulled Best? : 50 Case Histories on...
Publisher: McGraw-Hill Education
Publication Date: 2002
Binding: Soft cover
Condition: Very Good
Edition: 9th Edition.