Public relations practices: Managerial case studies and problems

Center, Allen H

ISBN 10: 0137386915 / ISBN 13: 9780137386918

Published by Prentice-Hall, 1985

About this Item

Good.

Seller Inventory # D8S0-3-M-0137386915-4

Bibliographic Details

• Title: Public relations practices: Managerial case studies and problems
• Publisher: Prentice-Hall
• Publication Date: 1985
• Language: English
• ISBN 10: 0137386915
• ISBN 13: 9780137386918
• Binding: paperback
• Edition: 3rd Edition
• Condition: Good
• Book Type: book

About this title

Synopsis

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.