Public relations case studies from around the world.

Language: English

Published by New York ; Bern ; Frankfurt ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw : Peter Lang, 2017

1433134543 / 9781433134548

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Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, GermanyBorkert, Schwarz und Zerfaß GbR

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XX, 386 S., Ill. Ein tadelloses Exemplar. - The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practicefrom public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the worlds most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world. - Contents: What Case Studies Can Teach us in International Public Relations (Gregor Halff) -- Preface by Larissa Grunig (Part One: Case Studies in Global Campaigns Chapter One: Volkswagen Emission Scandal: An Example of Bad Public Relations on a Global Scale and the "Defeat Device"that Defeated a Reputation (Shannon A. Bowen, Don W. Stacks, and Donald K. Wright) -- ChapterTwo: Chile Becomes a World Player of the Wine Industry: The Legend of "Casillero del Diablo" (Juan-Carlos Molleda and Francisco Solanich) -- Part Two: Case Studies in Corporate Social Responsibility Chapter Three: Cargill's Indonesian Palm Oil Sustainability Program (Zifei Fay Chen, Don W. Stacks, Yi Grace Ji, and Bo Ra Yook) -- Chapter Four: Sharing "Made in Italy": Intesa Sanpaolo Bank's Cultural Communication around World Expo 2015 (Valentina Martino and Alessandro Lovari) -- Part Three: Cases in Public Diplomacy Chapter Five: Japan Is Back:The International Public Relations of the Second Abe Administration (Koichi Yamamura, Masamichi Shimizu, and Nancy Snow) -- Chapter Six: "Ukraine: Open for U": A Promotional Campaign and Nation Re-branding After the Euromaidan (Dariya Orlova and Katerina Tsetsura) -- Part Four: Cases in Measurement and Reputation Research of Public Relations Chapter Seven: A Real-time Integrated and Actionable Measurement System (Katie Delahaye Paine) -- Chapter Eight: The Impact of Corporate Reputation on Behavior: AkzoNobel and Zurich Insurance (Sandra Macleod, John A. McLaren, and Kevin Money) -- Chapter Nine: "Stoner Sloth": Lessons from Evaluation of Social Media andVirality (Jim Macnamara and Gail Kenning) -- Part Five: Cases in Crisis Communications ChapterTen: #indeepsorrow: Lufthansa's Agile Crisis Communication Management During and After the Crash of Germanwings Flight 4U9525? (Swaran Sandhu and Simone Huck-Sandhu) -- Chapter Eleven: The African Union Commission's Multinational Ebola Campaign's Localization Strategies (Toluwani C. Oloke and Juan-Carlos Molleda) -- Part Six: Cases Addressing National Opportunities Chapter Twelve: It's All in the Name: The Story of the Campaign for Marriage Equality in Ireland (John Gallagher) -- Chapter Thirteen: Communicating Food Safety in the Highly Multicultural Country of Kuwait (Mariam F. Alkazemi, Fahed Al-Sumait, and Cristina Navarro) -- Chapter Fourteen: Mead Johnson: Infant Formula to Make a Difference in China (Chun-ju Flora Hung-Baesecke, Xiaohong Chen, and Xiaodong Yin) -- Chapter Fifteen:The GST Campaign: Convincing Malaysians to Accept a New Taxation System (Kiranjit Kaur) -- Chapter Sixteen: Restoring Confidence in a Global Company -- and Healthcare Brand in Brazil: The Bayer Jovens Youth Education Campaign (Paulo Nassar and Terence (Terry) Flynn) -- Chapter Seventeen: Reaching for the Stars:The Launch of the UAE Space Agency (Inka Stever and Gaelle Picherit Duthler) -- Chapter Eighteen: ATaste of Harmony: Awareness and Celebration of Cultural Diversity in Australian Workplaces (Ingrid Larkin and Robina Xavier). ISBN 9781433134548 Sprache: Englisch Gewicht in Gramm: 551.…

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Title
Public relations case studies from around the world.
Author
VanSlyke Turk, Judy and Jean Valin (eds.):
Publisher
New York ; Bern ; Frankfurt ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw : Peter Lang
Publication year
2017
Condition
Gut
Binding
Originalbroschur.
Language
English
ISBN 10
1433134543
ISBN 13
9781433134548
Edition
Second edition.
Item weight
551 grams
Seller catalogs
Wirtschaft

Borkert, Schwarz und Zerfaß GbR

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