Public Relations Writing : Principles in Practice
Language: English
Published by SAGE Publications, Inc, 2005
- Softcover
- Used
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AbeBooks seller since April 6, 2009
Condition: Used - Good
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- Title
- Public Relations Writing : Principles in Practice
- Author
- Treadwell, Donald; Treadwell, Jill B.
- Publisher
- SAGE Publications, Inc
- Publication year
- 2005
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1412914442
- ISBN 13
- 9781412914444
Key Features:
- More than 60 exercises link macro-level concepts and micro-level writing decisions to put principles into practice
- Allows students to craft their writing in a variety of situations to address real-world problems and persuade readers
- An initial research project helps students create a profile of their local college area so that they can write for "real" media and make decisions based on their own experience as well as on the client background provided
- New "Plan of Attack" forms for writing exercises guide students through the planning needed for writing projects and help faculty assess student thinking and understanding as well as message execution
"Synopsis" may belong to another edition of this title.
Review
"Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations of how to write an assortment of public relations documents and includes examples of each. Treadwell and Treadwell also spend time dealing with the aesthetics of public relations or how documents should look (color, paper, format, etc.) as well as how they should be written. Of special note are the excellent discussions of communication theory that many of the other writing texts lack."
(Michael L. Kent 2004-08-01)"This book integrates experiential exercises useful to understanding writing from an organizational perspective. The assignments require a student to become knowledgeable about the Internet and work as a member of a team. The text/workbook concept is very helpful if the course is taught online. The references to resources are invaluable for research."
(Bonita Dostal Neff, Ph.D. 2004-08-09)"Each chapter has clear learning objectives, excellent exercises and discussion questions, which make the book valuable for teachers, students and practitioners alike." (The Journal of Entrepreneurship The Journal of Entrepreneurship 2008-08-14)
"About the title" may belong to another edition of this title.
GreatBookPrices
Columbia, MD, U.S.A.
AbeBooks seller since April 6, 2009
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