The Public Relations Writer's Handbook
Language: English
Published by Jossey-Bass, 1993
- Hardcover
- New
Seller: Glands of Destiny First Edition Books, Sedro Woolley, WA, U.S.A.Glands of Destiny First Edition Books
AbeBooks seller since December 17, 2013
Condition: New
£ 22.86
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 2306030006
- Title
- The Public Relations Writer's Handbook
- Author
- Aronson, Merry; Spetner, Don
- Publisher
- Jossey-Bass
- Publication year
- 1993
- Condition
- New
- Dust jacket
- Like New
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0029010527
- ISBN 13
- 9780029010525
- Item weight
- 17 ounces
- Dimensions
- 5x2x9
The Public Relations Writer's Handbook offers step-by-step advice on the wide range of writing required by the public relations field. Using examples from actual successful public relations campaigns and from hypothetical clients, Merry Aronson and Don Spetner guide the reader through the ins and outs of attracting television and radio coverage, launching new products to the press, responding to unfavorable media coverage, writing speeches for the boss, assuring well-attended special events, creating comprehensive press kits, and managing other public relations projects.
Drawing on their combined thirty years of professional experience, the authors emphasize a journalistic approach to public relations writing. The book demonstrates how to shape clear, concise, accurate, and credible copy and how to speak the language of the media. Novices will rely on the book's clear instructions, and experienced writers will consult the models to sharpen their writing skills or learn the latest techniques. No PR writer should be without it.
"Synopsis" may belong to another edition of this title.
Review
"About the title" may belong to another edition of this title.
Glands of Destiny First Edition Books
Sedro Woolley, WA, U.S.A.
AbeBooks seller since December 17, 2013
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 2 to 3 business days |
|---|---|---|
| First item | £ 5.91 | £ 18.50 |
Payment methods
Specialty
First Editions, Out-of-Print Books, Used Fiction Books, Art Books, First Edition Fiction Books, Antiquarian Books, Signed Books, Quirky and Unusual Books, First Edition Non-Fiction Books, Modern First Edition Books, Rare BooksSeller's business information
Glands of Destiny First Edition Books
WA, U.S.A.
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks web sites. If
you're
dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order
hasn't arrived,
you're eligible for a refund within 30 days of the estimated delivery date. If you've changed
your mind
about a book that you've ordered, please use the Ask bookseller a question link to contact us
and we'll
respond within 2 business days.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Glands of Destiny First Edition Books, Sedro Woolley, Washington, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.