Public Relations & the Sustainable Development Goals: Case Studies in Practice / Marking 25 years of the TU Dublin M.A. in Public Relations
Language: English
Published by Oak Tree Press, 2024
- Softcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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- Title
- Public Relations & the Sustainable Development Goals: Case Studies in Practice / Marking 25 years of the TU Dublin M.A. in Public Relations
- Author
- Hora, Kevin; Pierce, Cliodhna; Antwi-Boasiako, Isaac
- Publisher
- Oak Tree Press
- Publication year
- 2024
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1781196281
- ISBN 13
- 9781781196281
The 12 case studies in this book were each selected, researched and written by a member of the 25th student cohort of the M.A. in Public Relations. Each was chosen according to the student’s sectoral, personal, or other interest to use the case to illustrate how effective strategic communications can help bring to fruition a campaign that addresses a sustainable development goal. The focus, therefore, is on the communications that inform and motivate actions and behaviours rather than the intrinsic nature of the goals themselves. With each addressing a particular goal, there are case studies from Ireland and abroad, reflecting the diversity of the cohort.
While the cases are written to make them accessible to readers approaching public relations for the first time or to time-constrained practitioners, the more advanced public relations student will see where they may be applied to illustrate advanced theoretical concepts. A short series of questions at the end of each case study will be helpful for educators as a teaching tool for further exploration and reflection, while three intermezzo chapters by the book’s editors offer additional critical interpretations to stimulate deeper considerations.
"Synopsis" may belong to another edition of this title.
Majestic Books
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AbeBooks seller since January 19, 2007
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