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Bibliographic Details

Title: Public Relations: Strategies and Tactics 7th Edition
Publisher: Allyn & Bacon, Boston, MA
Publication Date: 2002
Language: English
ISBN 10: 0205360734
ISBN 13: 9780205360734
Binding: Hardcover
Edition: 7th Edition.
Condition: Good

About this title

Synopsis

Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today.

The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping students relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues.

Review

"This is the best textbook I have reviewed in recent years. It is written concisely, yet clearly, is on target, and generally covers important issues and trends relating to public relations."―John M. Butler, University of Northern Iowa

"Looking through the text, I can't think of any topics that the authors overlooked. This book is chock-full of graphic support, examples, lists, factoids, case studies, etc. Everything seems fresh and current, which is vital with today's Gen X students and for the topic of public relations."―Linda Hon, University of Florida

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