Public Relations and the Social Web

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Language: English

Published by Kogan Page, 2009

0749455071 / 9780749455071

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Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment - including blogs, wikis, RSS, social networking, and SEO - and shows readers how to structure digital public relations campaigns. Sprache: Englisch Gewicht in Gramm: 411.

Title
Public Relations and the Social Web
Author
Rob Brown
Publisher
Kogan Page
Publication year
2009
Condition
Neu
Binding
Gebundene Ausgabe
Language
English
ISBN 10
0749455071
ISBN 13
9780749455071
Item weight
411 grams

Home-set

Mannheim, Germany

5-star seller

AbeBooks seller since April 13, 2026

Shipping rates from Germany to U.S.A.

Item10 to 12 business days8 to 10 business days
First item£ 41.62£ 62.56
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