Public Relations Research: European and International Perspectives and Innovations

ISBN 10: 3531199617 / ISBN 13: 9783531199610

Published by VS Verlag für Sozialwissenschaften, 2014

Seller Inventory # ABLIING23Mar3113020155021

Synopsis:

This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on empirical evidence.

About the Author: Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association.
Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Association’s Public Relations Division.
Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.

Bibliographic Details

Title: Public Relations Research: European and ...
Publisher: VS Verlag für Sozialwissenschaften
Publication Date: 2014
Binding: Soft cover
Condition: New