Public Relations: Principles and Procedures (Classic Reprint)

Language: English

Published by Forgotten Books, 2018

0282299440 / 9780282299446

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Seller: Forgotten Books, London, United KingdomForgotten Books

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Print on Demand. This book builds upon the existing body of writing on public relations within the business world by moving beyond theories and concepts to provide practical advice, useful for both in-house counsel and business leaders. It examines the essential role of public relations in shaping public opinion and its impact on a company's image and success. The book includes detailed, real-world examples of successful public relations campaigns and their outcomes. These case studies demonstrate how to plan, implement, and measure the effectiveness of public relations strategies across a wide range of industries. Readers will also find helpful advice on managing public relations during crises and emergencies, an increasingly important skill in today's rapidly changing media landscape. The book concludes with the author's vision of the future of public relations and the opportunities and challenges that lie ahead for professionals in this field, particularly as it relates to the increasing impact of social media and the growing importance of corporate social responsibility. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.

Seller Inventory # 9780282299446_0

Title
Public Relations: Principles and Procedures (Classic Reprint)
Author
Theodore R. Sills, Philip Lesly
Publisher
Forgotten Books
Publication year
2018
Condition
New
Book Type
print-on-demand item
Binding
Paperback
Language
English
ISBN 10
0282299440
ISBN 13
9780282299446
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Forgotten Books

London, United Kingdom

5-star seller

AbeBooks seller since June 2, 2021

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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

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FB &c Ltd

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