Public Relations Practices: Managerial Case Studies and Problems

Center, Allen H.

ISBN 10: 0132341360 / ISBN 13: 9780132341363

Published by Pearson College Div, 2007

About this Item

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Bibliographic Details

• Title: Public Relations Practices: Managerial Case Studies and Problems
• Publisher: Pearson College Div
• Publication Date: 2007
• Language: English
• ISBN 10: 0132341360
• ISBN 13: 9780132341363
• Binding: Paperback
• Condition: new

About this title

Synopsis

For undergraduate and graduate courses in Public Relations.

Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.