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Bibliographic Details

Title: Public Relations Practices : Managerial Case Studies and Problems
Publisher: Pearson
Publication Date: 2012
Language: English
ISBN 10: 0133127648
ISBN 13: 9780133127645
Binding: Soft cover
Condition: good

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Synopsis

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

"About this title" may belong to another edition of this title.

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