Public Relations Practices: Managerial Case Studies and Problems

Center, Allen H.; Jackson, Patrick; Smith, Stacey; Stansberry, Frank R.

ISBN 10: 0132341360 / ISBN 13: 9780132341363

Published by Pearson College Div (edition 7), 2007

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Bibliographic Details

• Title: Public Relations Practices: Managerial Case Studies and Problems
• Publisher: Pearson College Div (edition 7)
• Publication Date: 2007
• Language: English
• ISBN 10: 0132341360
• ISBN 13: 9780132341363
• Binding: Paperback
• Edition: 7.
• Condition: Good

About this title

Synopsis

For undergraduate and graduate courses in Public Relations.

Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.