Public Relations Practices: Managerial Case Studies and Problems

Jackson, Patrick;Center, Allen H.

ISBN 10: 0130981532 / ISBN 13: 9780130981530

Published by Prentice Hall, Upper Saddle River, NJ, 1995

About this Item

Cover showing handling or shelfing usage in the form of lightly rolled edges and light creases on front and back covers. Some underlining or hi-lighting in text (first couple of chapters plus writting on fly page), but all text is readable. Quantity Available: 1. ISBN: 0130981532. ISBN/EAN: 9780130981530. Pictures of this item not already displayed here available upon request. Inventory No: 1560800895.

Seller Inventory # 1560800895

Bibliographic Details

• Title: Public Relations Practices: Managerial Case Studies and Problems
• Publisher: Prentice Hall, Upper Saddle River, NJ
• Publication Date: 1995
• Language: English
• ISBN 10: 0130981532
• ISBN 13: 9780130981530
• Binding: Softcover
• Edition: 5th Edition.
• Condition: Good

About this title

Synopsis

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.