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Bibliographic Details

Title: Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
Publisher: Pearson College Div
Publication Date: 1995
Language: English
ISBN 10: 0130981532
ISBN 13: 9780130981530
Binding: Soft cover
Condition: New

About this title

Synopsis

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.

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