Public Relations in Practice (Paperback)

Language: English

Published by Oxford University Press Inc, New York, 2019

0190912073 / 9780190912079

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Paperback. Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that take students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR.This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.KEY FEATURESContemporary views and cases give students an insight into real-life, authentic public relations scenariosEach case features a distinct voice from public relations professionals, exploring different perspectives on multiple experiences and asking students to engage in their fieldThoughtful, practical cases across the country provide a variety of professional experiences. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Seller Inventory # 9780190912079

Title
Public Relations in Practice (Paperback)
Author
Kurtin
Publisher
Oxford University Press Inc, New York
Publication year
2019
Condition
new
Binding
Paperback
Language
English
ISBN 10
0190912073
ISBN 13
9780190912079

Grand Eagle Retail

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AbeBooks seller since October 12, 2005

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