Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges

Sarah Bowman

ISBN 10: 1787692922 / ISBN 13: 9781787692923

Published by Emerald Publishing Limited, 2018

New copy - Usually dispatched within 3 working days. Seller Inventory # B9781787692923

Synopsis:

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.

Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the ‘bigideas’ at the heart of effective communication.

This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chaptersdemonstrate a range of possibilities for creative thinking about publicrelations management and collaboration in different settings and with differentpurposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

About the Author: Sarah Bowman is a Senior Lecturer at Northumbria University, UK. Her research interest include public affairs, ethical practice, competencies, and visual, spatial and affective practice.

Adrian Crookes is the Programme Director for the Communications and Media courses at London College of Communication, University of Arts London, UK, which includes advertising, media communications, media cultures, and public relations at undergraduate and postgraduate levels.

Øyvind Ihlen is a Professor in the Department of Media and Communication (IMK) at the University of Oslo, Norway. His research focuses in particular on the strategic communication of political issues.

Stefania Romenti is Associate Professor and Chair in Strategic Communication at Università IULM, Milan, Italy and Adjunct Professor of Communication Measurement at IE Business School, Madrid, Spain. Her research interests include communication measurement, reputation management and stakeholder engagement.

Bibliographic Details

Title: Public Relations and the Power of Creativity...
Publisher: Emerald Publishing Limited
Publication Date: 2018
Binding: Hardback
Condition: New