Public Relations in the Gulf Cooperation Council Countries: An Arab Perspective (Routledge New Directions in PR & Communication Research)
Language: English
Published by Routledge, 2019
Series: Book 29 of 43 - Routledge New Directions in PR & Communication Research
- Hardcover
- New
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- Title
- Public Relations in the Gulf Cooperation Council Countries: An Arab Perspective (Routledge New Directions in PR & Communication Research)
- Publisher
- Routledge
- Publication year
- 2019
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138479705
- ISBN 13
- 9781138479708
- Series
- Book 29 of 43: Routledge New Directions in PR & Communication Research
The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries.
This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region.
This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.
"Synopsis" may belong to another edition of this title.
About the Author
Talal M. Almutairi is Assistant Professor at Saad Alabdulla Security Academy, Kuwait.
Dean Kruckeberg
is a professor in the department of communication studies at UNC Charlotte. He is former co-chair of the Commission on Public Relations Education and is a past member of PRSA's national board."About the title" may belong to another edition of this title.
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