Public Relations For Dummies F
Yaverbaum, Eric
ISBN 10: 0471772720 ISBN 13: 9780471772729
Published by For Dummies, 2006
Used
Soft cover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00096668144
Synopsis:
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
About the Author:
Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance.
Bob Bly and Ilise Benun are both New York communications professionals.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Public Relations For Dummies F
Publisher: For Dummies
Publication Date: 2006
Binding: Soft cover
Condition: Very Good
Edition: 2nd Edition