Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice (Mouton Reader)

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ISBN 10: 3110176122 / ISBN 13: 9783110176124

Published by -, 2004

About this Item

Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice (Mouton Reader) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Seller Inventory # 7719-9783110176124

Bibliographic Details

• Title: Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice (Mouton Reader)
• Publisher: -
• Publication Date: 2004
• Language: English
• ISBN 10: 3110176122
• ISBN 13: 9783110176124
• Binding: perfect
• Condition: Very Good

About this title

Synopsis

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

About the Author

Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.

Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.