Public Relations Cases. This item is unavailable.
Hendrix, Jerry A.,Hayes, Darrell C.
28 ratings by Goodreads
Language: English
Published by Cengage Learning, 2006
- Softcover
- Used
Unavailable
Softcover
Condition: Used - Good
£ 7.02
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- Title
- Public Relations Cases
- Author
- Hendrix, Jerry A.,Hayes, Darrell C.
- Publisher
- Cengage Learning
- Publication year
- 2006
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0495050288
- ISBN 13
- 9780495050285
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
"Synopsis" may belong to another edition of this title.
Review
"I selected Public Relations Cases primarily for the variety of cases and topics it covers. I believe that variety--especially the number of cases--is its greatest virtue."
"About the title" may belong to another edition of this title.