Public Relations: The Basics
Language: English
Published by Taylor and Francis Ltd, GB, 2025
- Softcover
- New
Seller: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United
AbeBooks seller since June 20, 2025
Condition: New
£ 30.83
Quantity: 2 available
Add to basketItem description from seller
This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations-its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.Orienting readers to this dynamic and engaging industry, this book gives readers the tools they need to consider career prospects and professional duties. It weaves case studies and practical examples with a brief but foundational look at communication theories helpful to a public relations professional. This edition continues to feature an overview of education for a public relations career, job opportunities, and tips for launching a career in public relations as well as addressing ethics, professionalism, and public relations writing. The four phases of public relations campaigns are also covered: research, strategy, tactics, and evaluation. Updates to this second edition include discussions of artificial intelligence; misinformation and disinformation; crisis communication; diversity, equity, and inclusion; corporate social responsibility; and the use of social media. This edition also incorporates new or updated international case studies throughout the text, ensuring that the book is relevant to a global audience, and features "PR Profiles" of four public relations leaders offering insights on the profession.Public Relations: The Basics, 2nd Edition is pitched to a variety of audiences interested in learning more about public relations, including general readers, students exploring career options, and guidance counselors and university career advisers.…
Seller Inventory # LU-9781032860749
- Title
- Public Relations: The Basics
- Author
- Deborah A. Silverman
- Publisher
- Taylor and Francis Ltd, GB
- Publication year
- 2025
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 103286074X
- ISBN 13
- 9781032860749
- Edition
- 2nd Edition
- Item weight
- 560 grams
This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations―its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.
Orienting readers to this dynamic and engaging industry, this book gives readers the tools they need to consider career prospects and professional duties. It weaves case studies and practical examples with a brief but foundational look at communication theories helpful to a public relations professional. This edition continues to feature an overview of education for a public relations career, job opportunities, and tips for launching a career in public relations as well as addressing ethics, professionalism, and public relations writing. The four phases of public relations campaigns are also covered: research, strategy, tactics, and evaluation. Updates to this second edition include discussions of artificial intelligence; misinformation and disinformation; crisis communication; diversity, equity, and inclusion; corporate social responsibility; and the use of social media. This edition also incorporates new or updated international case studies throughout the text, ensuring that the book is relevant to a global audience, and features “PR Profiles” of four public relations leaders offering insights on the profession.
Public Relations: The Basics, 2nd Edition is pitched to a variety of audiences interested in learning more about public relations, including general readers, students exploring career options, and guidance counselors and university career advisers.
"Synopsis" may belong to another edition of this title.
About the Author
Deborah A. Silverman, APR, Fellow PRSA, is Chair and Associate Professor of Communication at SUNY Buffalo State University. A former public relations practitioner, she serves as Vice Chair of the national Commission on Public Relations Education in the US. She is the author, with the late Ronald Smith, of Strategic Planning for Public Relations, 7th edition, and co-author of Media Writing, 6th edition, with Joe Marren and Brian Meyer. Her research interests include PR ethics and service learning in the PR classroom.
"About the title" may belong to another edition of this title.
Rarewaves USA United
HEBRON, KY, U.S.A.
AbeBooks seller since June 20, 2025
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