Public Media Management for the Twenty-First Century (Routledge Research in Cultural and Media Studies)
Language: English
Published by Routledge, 2013
Series: Book 45 of 95 - Routledge Research in Cultural and Media Studies
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
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- Title
- Public Media Management for the Twenty-First Century (Routledge Research in Cultural and Media Studies)
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415843251
- ISBN 13
- 9780415843256
- Series
- Book 45 of 95: Routledge Research in Cultural and Media Studies
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
"Synopsis" may belong to another edition of this title.
About the Author
Michał Głowacki is Assistant Professor at the Institute of Journalism at University of Warsaw, Poland.
Lizzie Jackson is Professor of Interactive Media at Ravensbourne College of Design and Communication, UK
"About the title" may belong to another edition of this title.
California Books
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