Title: Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction
Publisher: Taylor & Francis Ltd
Publication Date: 2016
Language: English
ISBN 10: 1138653675
ISBN 13: 9781138653672
Binding: Paperback / softback
Condition: New
Weight: 617 grams

About this title

Synopsis

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

About the Author

Michał Głowacki is Assistant Professor at the Institute of Journalism at University of Warsaw, Poland.

Lizzie Jackson is Professor of Interactive Media at Ravensbourne College of Design and Communication, UK

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